As far as internet moments go, luxury label BOSS’ recent spring/summer 2023 runway show was as viral as it gets. Presented on March 15 by the former Miami Herald office, 500 guests looked on as sharp tailored separates—in an assortment of cream, grey, khaki and brown—floated down the runway. Featuring menswear and womenswear line ups, the drawingboard for the 70-look collection, as imagined by senior vice president of creative direction Marco Falcioni, took cues from The Magic City itself.
This manifested in a myriad of ways—first, by paying homage to BOSS’ core of tailoring and then, by nodding to the brand’s glittering progression forward in the form of sheer fabrics and allure-infused designs. This genre-defying sensibility was also present in the ambiance of the venue. The audience floated atop an inky black body of water as the word ‘BOSS’ loomed over in the distance and a star-studded cast made their way down a runway illuminated by sparkling purple lights. Missed the show? Fret not, here’s what to know about what went down.
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The show consisted of a star-studded runway
From Pamela Anderson to Law Roach, BOSS pulled out all the stops when it came to the casting of its spring/summer 2023 runway show. Honing in on the all-encompassing spirit of Miami as well as the everyday yet classic ethos of the brand, other famous faces included DJ Khaled, Naomi Watanabe and Violet Chachki—making an effortless yet captivating case for diversity, inclusivity and representation across menswear and womenswear.
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The front-row was graced by a bevy of famous faces
Imagine a front row equally as star-studded as the runway at the BOSS spring/summer 2023 show. Decked in all-white ensembles, pop sensation Maluma graced the event alongside Demi Lovato and Brazilian starlet Maisa Silva. Other famous faces who were in attendance to cheer their peers on included Tiffany Haddish, Bella Thorne, Suki Waterhouse and Charles Melton.
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The collection boasted the spirit of innovation
Featuring popular brand hues of black, khaki, white and camel, the collection was also a nod to innovation and metamorphosis. While BOSS has established itself as a go-to port for menswear and tailoring, its spring/summer 2023 line up made sure to hint at a new direction by showcasing an assortment of modern and contemporary silhouettes in unexpected, muted and sunset reminiscent shades. The collection was imagined in materials like nylons and silks and featured brand cornerstones such as cut-outs, suiting, shirting as well as structured separates.
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The set design sported an aquatic theme
The collection’s refreshing tone was met with a set of equal measure. Inspired by the sunny sensibilities of Miami, the venue was constructed within large panels of water lined by purple sparkling lights. From a distance, this resulted in the models looking like they were sauntering on large bodies of water.
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The show garnered major digital traction
Mastering the art of socials is no easy feat, but given the star power of the BOSS spring/summer 2023 show, fans and fashion ethusiasts from all over the world were logged in to experience the brand’s glitzy evening in Miami. This was further activated on various platforms, from YouTube and BeReal to TikTok and Instagram by online maestros such as Lele Pons and Wisdom Kaye.