Consider the last time lavender essential oil moved you from a state of flight or fight to instant calm. Recall how the notes of bergamot in your first cup of Earl Grey tea instantly revived the spirits or how exotic lemongrass helped you journey deeper into restoration at the spa. The power of scent to immediately provide ambience or shift the mood is not lost on anyone. Commercial fragrances aside, till now, there have been a few prescribed ways to enjoy herbs and aromatherapy: one could burn, diffuse, massage or bathe in the essential oils and not much else. Which is why Mudo Labs’ creation of The Beem is an innovative take on aromachology or the science of scents, influencing our behaviours and regulating our moods.
Meet the Mudo mood experiences
Elevating our connection with ancient herbs and botanicals, The Beem is a chic, pocket-sized device which aims to provide a sense of wellbeing when we need it the most. Developed by Singapore-founded Mudo Labs in conjunction with scientists, psychologists, researchers and industrial designers, every stainless steel-sheathed Beem contains an aluminium cartridge of responsibly sourced botanicals to shape your mood experience. With its lab also headquartered in Singapore, it seemed only fitting that The Beem should draw from revered Asian health traditions, from traditional Chinese medicine (TCM), Indian ayurveda, Javanese jamu and Japanese kampo.
Experience Rest features tongkat ali, a herb native to Southeast Asia, for a sense of inner peace. Experience Kinetic Force is formulated with ginseng, giving you the energetic perk-me-up without caffeine when you need it the most. Experience The Bond uses rose to encourage feelings of love and tenderness. Experience Satisfaction harnesses moringa, native to India, to promote feelings of safety and contentment. Experience The Surge, on the other hand, is engineered with sage to induce a state of exhilaration, while Experience Confidence offers liquid courage sans the booze with aromatic damiana.
Hacking your moods with The Beem
In order to further enhance your mood holistically, The Beem incorporates the tenets of acupressure. Users press the ergonomically designed device on their Cupid’s bow, also known as the GV26 point, simultaneously inhaling these botanical compounds. Mudo Labs’ research suggests that acupoint stimulation, drawing from the principles of TCM, may produce mood hormone-like activity.
“We are constantly tired, stressed and overwhelmed by society’s ever-increasing demands,” shares Sophian Abdul Rahman, CEO of Mudo Labs. “Through our science-based approach, Mudo Labs intends to create a safe space for all of us to decide how we would like to feel. There is a need in the market for our functionally and emotionally meaningful, and convenient products designed to enhance anyone’s sense of wellbeing.”
The Beem, $78, is available in four colourways and six interchangeable mood cartridges priced at $15 each. Each scent is formulated with all-natural essential oils and contains no artificial fragrances and colouring, alcohol, parabens, menthol, camphor or silicones.
To see The Beem and experience its six proprietary mood scents in person, visit the Mudo Labs pop-up store at Great World City from the end of November 2023.
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