Who doesn’t want to step into a new year with hair that’s palpably healthy, nourished and boosted? Frivolous as it may sound, our tresses really can impact our mood and confidence. Yet it’s easy to find ourselves overwhelmed by the abundant products out there, not quite knowing where to start in revitalising our manes.
Here’s where high-performance haircare brand ANTI comes in, with the answer of a carefully curated routine. What sets them apart? Their honest approach, reflected by their product line-up and formulas. For one, succinctness is at the heart of the brand. With a total of 11 products in their line-up spanning shampoos, conditioner and styling sprays and creams, ANTI makes no qualms about avoiding ‘doubling up’ in their concise range. Complication is out; focus upon what your hair genuinely needs, in.
The formulas themselves are professionally targeted, formulated with sustainable ingredients of the utmost quality. “Most customers these days are savvy enough to know they don’t want silicones in their hair products,” Channel Hair salon founder and hairstylist Jaxx Chin says of ANTI’s entirely silicone- and gluten-free range. “But ANTI’s formulas not including other additives such as phthalates, parabens, sulfates and petroleum means you’re not clogging up your hair follicles, and less likely to experience hair falling out and eventual hair loss.”
If you’re wondering how ANTI is able to forgo these common additives, that’s down to the products being packed with powerful, active ingredients. True to word, ANTI demystifies their concentrated compositions as ‘12 ingredients for 8 solutions’. Among them: oils of argan, avocado and coconut to nourish; strengthening baobab seed extract and macadamia seed oil; moisturising shea butter; and protective antioxidants including sunflower seed and moringa leaf extracts.
Not a wonder, then, that ANTI results in hair that’s as fortified as it looks. “Under Singapore’s harsh sun and humid environment, ANTI protects hair from UV damage and manages to keep frizz away,” shares Chin. The all-vegan, animal friendly-certified products also protect against heat styling and environmental damage while being suited to universal hair types, including chemically treated and coloured locks.
Everything your hair needs
If you’re wondering where to start with ANTI’s products, the brand’s Everything line is your best bet. While all of ANTI’s products may be mixed and matched in combinations best suited to your hair desires, the Everything products will cover your bases when it comes to the tenets of hair care and styling.
Everything Shampoo and Everything Conditioner are daily reparatives that work to improve your scalp’s health and strengthen strands. Chin cites Everything Shampoo as a star product within her salon “for its gentle and effective formula.” While the Everything Shampoo nourishes and cleanses, the Everything Conditioner softens and detangles.
ANTI Everything Shampoo 250ml
ANTI Everything Conditioner 250ml
For those with light locks, ANTI’s EveryBlonde shampoo is an essential. Suited to all shades of blonde and grey tones, the highly reparative formula combines natural oils and toning properties to reduce unwanted warm tones and treat hair damage. Not only is the treatment shampoo gentle enough for daily use, it serves to revive flat and lacklustre locks.
On the styling front, reach for Everything Spray and Everything Cream. Consider Everything Spray as a leave-in conditioner, boosting your hair’s moisture and softness, as well as a primer to boost styled locks and minimise bedhead. Think of the spray as your hardworking yet fuss-free treatment that can be used whenever your tresses need added TLC.
If you’re seeking an answer for serious frizz reduction and amped up shine, turn to the Everything Cream. Chin cites the product as another favourite of her salon clients “for its heat protectant qualities before a blow dry.”
ANTI Everything Spray 150ml
ANTI Everything Cream 150ml
ANTI’s efficacious offerings extend beyond the Everything range. Multi-purpose Styling Spray “results in a lasting look all day long” according to Chin, but if you’re seeking a specific finish, salt-based Texture Spray perfects matte beach waves while aptly named Shine Spray is all about lustrousness. Use them individually or mix and match to your hair type, keeping Texture Spray to add oomph and va-va-volume to the crown and Shine Spray to the mid and ends.
Meanwhile, ANTI’s line-up of creams imparts benefits honing in on moisture and shine (Finishing Cream), texture and definition (Cream Clay) and tip-top moulding and locking in of your desired style (Cream Paste).
ANTI is as its name suggests—defying the norms of traditional haircare within its transparency. Superior ingredients result in a powerful performance and natural, lightweight finish with no product build-up. Expect long-lasting hair in its optimal condition, with Chin praising its grease-free and easily washable formulas.
And if that’s not enough? “The signature scent of ANTI is also a big draw,” Chin shares. “With ANTI, great-smelling hair lasts the whole day.” The products’ signature fragrance features the bright, exotic notes of bergamot and jasmine alongside woody musk and vanilla, and florals amber and cardamom. The finish is one of sensual depth and body, an olfactory boost as striking as the nourishment ANTI imparts.
Get that list of beauty resolutions out—this is the year to boast your best hair yet. Up the ANTI, indeed.
Find ANTI’s range of haircare and styling products at ANTI salons across Singapore and online via WOOSHOP.