When it comes to stirring the senses and vividly unlocking long buried memories, few things are as potent and evocative as the whiff of a scent. No wonder then that fragrance is often regarded as the most precious elixir of all, especially to those who understand the value of reliving fleeting emotions through the seemingly simple act of spritzing a perfume. For today’s sophisticated olfactive connoisseur, the luxury perfume house that is most closely associated with this aura of beauty and elegance has to be Amaffi.
Amaffi: The height of olfactive craftsmanship
At Amaffi’s stylishly decadent boutique, newly opened at Marina Bay Sands, the potential of a perfume is, quite literally, elevated on a pedestal. Just like priceless artefacts in a museum or haute joaillerie by a famed fashion house, every bottle is housed in its own glass cube under strategically placed lighting to emphasise the artistry of the flacon.
After all, each bottle is a work of art in itself. Made in Germany and France from the highest grade of glass and crystal and hand-decorated with gilding, silver and even jewellery, every ornate fragrance vessel is specially designed to capture the spirit of the scent that it holds within.
For instance, the Royal Range fragrances for men and women are bottled in metallic orbs that have been finished in polished enamel and lavishly embellished with gold filigree ribbons inlaid with thousands of Swarovski crystals. Or for a playfully irreverent visual feast, The Casino Collection comprises bottles featuring medallions in the form of gambling chips, with the interior of the boxes designed to resemble a gambling table. For the right recipient, each bottle is worthy of doubling up as a sumptuous interior decor piece or as a meaningful gift for a significant occasion.
In an ode to the ancient art of perfumery and to embody the values of artisanship and quality, the fragrances are blended in France by the most accomplished perfumes and ateliers.
Amaffi’s perfumers are given complete freedom of creativity, time and an unlimited choice of raw materials, which include the rarest and most exotic florals and botanicals from around the globe, to imbue every individual scent with an unmistakable spirit that simply cannot be replicated elsewhere.
These priceless ingredients include rose centifolia, the most expensive rose variety in the world; violet leaf absolute, one of the rarest ingredients due to the difficulty in extracting this essence from a plant; and saffron, a historically highly valued product that has to be processed by hand.
With a strong focus on sustainability, Amaffi’s fragrances are made only with the highest quality natural ingredients that have been approved by the International Fragrance Association. Remarkably, the vibrant colours of the perfumes are derived not from artificial pigments but from the natural hues of the essential oils used.
One of the defining characteristics of an Amaffi perfume is that it only uses alcohol in the perfume because water simplifies the sophisticated notes of natural oils and makes a fragrance’s aroma less prominent. As a result, Amaffi perfumes, which have an average concentration of 22 per cent, are known to have a high durability and unfold with long-lasting and uncommonly intricate scent profiles to intrigue those who encounter its sillage. The perfumes are exclusively available only in Amaffi boutiques in London, New York City and now, Singapore. This not only guarantees the originality and quality of the perfumes but also allows the label to craft an elevated shopping atmosphere for discerning customers.
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Details, like how every purchase thoughtfully comes with a travel-sized 50ml companion bottle as well as a professional deck of Amaffi playing cards, make all the difference.
Particularly of note is the ceremonious presentation of perfumes to customers. When a customer asks to inspect a bottle and try a scent, an Amaffi sales associate dressed in a uniform will wear gloves to handle the precious bottles so as not to damage them.
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Every sales associate is also trained at the brand’s in-house corporate university to ensure they meet the standards and policies of Amaffi for impeccable customer service. In fact, with their extensive insider knowledge of the art of perfumery, one can even consider them to scent concierges of sorts.
After all, what might just be the most indulgent experience of all is being able to uncover a scent that magically speaks to your soul and makes your heart sing – and if there is one place that can make this happen, it would undoubtedly be Amaffi.
Visit Amaffi’s new Singapore boutique at 2 Bayfront Avenue, B2-242/243, The Shoppes at Marina Bay Sands, Singapore 018972.
