The scented visions of a world-renowned perfumer. Exceptional ingredients, standing out for their rarity and complexity. Stunning artisanal craftsmanship, extending from scent to bottle.
In an ongoing celebration of these components of high perfumery, Amaffi continues to elevate the possibilities of truly luxurious fragrance. Now, the Royal White Diamond perfume arrives as a regal addition to the opulent Amaffi collection, encapsulating all of these radiant facets.
Created by visionary nose Azzi Glasser, this blend is potent within its allure and ability to captivate. “This beautiful blend of tantalising ingredients seduces your heart and soul,” says Glasser. “This fragrance will give you the sense of glamour with a couture veil of pure elegance. The mood is sensual, seductive and provocative with a loyal loving soul.”
Amaffi Royal White Diamond: An intoxicating embrace
A hypnotic harmony of fine ingredients, this is a scent that will draw you in from its opening notes to its seductive base.

“[Royal White Diamond opens] with notes of natural ylang-ylang absolute, cassis and the essence of muguet,” Glasser shares of the stunning creation. Indeed, these floral notes are immediately enchanting. The distinctly sweet headiness of ylang-ylang, melded with the crispness of lily of the valley (muguet) and the intense nuances of blackcurrant (cassis), are the tantalising prelude to a deeper layer that then unfolds.
A heart of lush rose de Mai and tuberose is refined “with a touch of violet leaf and tonka.” The deep richness of rose de Mai enchants with its spiced sweetness, cut through with the aquatic freshness of violet leaf.
It’s followed by the magnetic base, which “lives long with seductive ingredients of amber, musks and natural oud.” The smoky blend makes for a magnificent trail, lingering for long after behind.
A work of art
As if this medley wasn’t captivating enough in itself, the allure carries through with Amaffi’s characteristic fashion, through to the gleaming bottle of the fragrance.
Housed in a meticulously handcrafted flacon, the crystal exterior of Royal White Diamond reflects light through each of its brilliant facets. Comparable to high jewellery, this decadent presentation is a work of art, or luxurious piece of interior décor, in itself. Beyond, its wooden box is inlaid with stunning Swarovski crystals, complemented by an interior lined in rich red velvet. As with every purchase from Amaffi, find within a 50ml companion bottle of the same scent, so that you may always keep your fragrance close.

Amaffi: A new frontier
Royal White Diamond is another jewel within Amaffi’s trove, embodying the perfume house’s commitment to the very finest of fragrance. Recently, the rich heritage of the brand was heightened with a newly announced partnership with Momo, star of K-pop group Twice. Beloved by millions of fans across the globe, the partnership heralds a meaningful new chapter based on a shared commitment to self-expression and global impact.

Amaffi undeniably continues to be a brand that’s entirely set apart within the worlds of fine perfumery and utmost luxury. An ode to the old art of perfumery in all of its storied richness, artisanship and the highest of quality clearly remain at Amaffi’s heart.
Discover Amaffi’s Royal White Diamond perfume here.
Delve into Amaffi’s partnership with Momo here.
