The art of composing a perfume is beautifully similar to that of music—a blend of complex notes are combined to create a perfect harmony. The senses converge and a story reveals itself.
Amaffi’s Pyramids campaign breathes life into that artistry through a partnership with French-Lebanese trumpeter and composer Ibrahim Maalouf. The short film features Amaffi’s Savanna perfume, accompanied by the soulful notes from Ibrahim’s trumpet melody, creating an enchanting symphony of fragrance and music.
For his first project with Amaffi, Ibrahim says he was inspired by the dunes of Saudi Arabia and the richness of Savanna. “The desert winds whispered melodies to me, and the fragrance notes danced in harmony. It felt like love at first scent.”
The collaboration came as a welcome surprise to the musician. “I really love perfumes. I think it’s interesting, and it moves me.”
“When I smelled Savanna for the first time, we were shooting the images in Saudi Arabia. It reminded me of something rooted in something deep like history. I made a link between what I was smelling and the place we were shooting and the music we were playing,” he says.
“Amaffi’s Savanna fragrance sounds like a deep percussion playing a very slow, fancy and beautiful rhythm… like something that does not move with time, something that’s played for a long time, with a very subtle melody. Something mixed between Middle Eastern and jazz… almost like a voice singing, you know, but in the trumpet, and that’s it, nothing else,” Maalouf muses.
The Amaffi Pyramids collection is a masterclass in olfactory storytelling. Each fragrance is a chapter in the art of attraction, crafted with only the most exquisite ingredients sourced from around the world. Majestic and mysterious, the flacons are inspired by the powerful silhouette of the pyramids.
Everything to know about the exquisite Amaffi Pyramids film
“Especially as an instrumentalist and not an actor or singer, it was a very interesting collaboration with Amaffi, and on both sides, because it’s rare for a perfume house to do this kind of collaboration,” adds Maalouf. Eric Michael Roy, co-creative director of the short film shares: “The creative director, Paris Libby and I wanted to create a story that felt like a short film rather than a typical advertisement.”
“Amaffi is really about creative freedom and take great pride in their craftsmanship and their art,” adds Roy.
Discover Amaffi’s Pyramids
1 / 4
Savanna
Ibrahim describes Savanna as a “deep percussion playing a slow, beautiful melody”. The crown jewel of the campaign, this is a fragrance that promises love at first spritz. Radiant, honeyed notes of jasmine, mimosa, and neroli unfurl on the skin, lifted by mandarin and a rare sycamore note. It is a scent that is tender, refined, and striking all at once, housed in a precious emerald crystal flacon—a true objet d’art.
$8,300 for 50ml parfum, available at Amaffi
2 / 4
Niagara Breeze
A dazzling, woody-floral fragrance that reveals the goddess within. Inspired by the frenzied roar of a waterfall, notes of white camellia, lily-of-the-valley, and blackcurrant make for the perfect summer scent, with bergamot and pear adding a crisp sweetness to its scent trail. The azure crystal bottle captures the freshness of the perfume.
$8,300 for 50ml parfum, available at Amaffi
3 / 4
Black Jasmin
An ode to jasmine that unveils its dark side, this perfume is a daring compliment to an equally audacious woman. Egyptian jasmine is used for its rich, amber-toned scent, enhanced with creamy vanilla and spicy clove that adds an almost impudent quality to the fragrance. With a long-lasting, unique sillage, this is a perfume that leaves those around you wanting more.
$8,300 for 50ml parfum, available at Amaffi
4 / 4
Tears of a Sinner
Provocative and delicate at the same time, this sensual perfume layers a powdery lipstick accord with an animalic leather accord—femininity, interlaced with dark desire. Floral notes of tuberose and magnolia unfurl on the skin with a long-lasting scent trail. The perfect finishing touch before a date night.
$8,300 for 50ml perfume, available at Amaffi
