Charismatic, brash, bold—these are the traits that make Alex Consani a star both on TikTok and the catwalk. With a portfolio boasting runaway modelling stints for Jean-Paul Gautier, plus appearances in Charli XCX’s “360”, she’s redefining the It girl for a new generation—one who straddles the line between attainable and relatable, marginal and mainstream. Her unapologetically eccentric style translates well to the fashion world’s edgier creations, such as the alien-like archival Mugler corsets she sports in an Elizaveta Porodina photoshoot.
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It’s not hard to see why she’s Etro’s newest face: her style mantra embodies the quirkiness and risk-taking attitude that informs today’s most forward thinking designers. For this instalment of Beauty Muse, Vogue Singapore asks Alex Consani to spill the beans on her beauty signatures, from her defining scents to advice in maintaining It girl energy.
My three must-have make-up products My favourite all-time make-up is by Pat McGrath Labs. I have had the honour of getting to know her well and her products don’t hold back. My favourites are the Divine Cream Blush: Legendary Glow Color Balm in Divine Rose Glow, and Mothership XI: Sunlit Seduction. They can be built up and allow a make-up look for any occassion.
How to maintain glossy locks My end-all, be-all hair products are the K18 Leave-in Molecular Repair Hair Mask and Hair By Sam McKnight Dressed to Kill Define and Defrizz Creme. And a good Mason Pearson hairbrush, always tried and true.
Favourite TikTok beauty hack ‘No make-up make-up’
If I were a scent I would be anything with patchouli, cinnamon and vanilla. It gives a hint of musk while also holding floral and feminine undertones.
Signature fragrance Baccarat Rouge 540 mixed with Salted Muse from Orebella.
Ultimate self-care essential Moisturiser and a hot shower.
Ultimate products for runaway-ready skin I love Chanel skincare, specifically the brand’s Le Lift Flash Eye Revitalizer eye patches. When I’m lacking sleep, it’s my go-to. In terms of skincare, Rhode always gives me that glow-from-within look. Lastly, sunscreen, any kind. It’s important to stay protected against sun damage when maintaining the glow on your face.
Iconic beauty moment A Kate Moss beat never fails to inspire me.
An affirmation that energises me I am enough, beyond what others see or perceive about me. I am beautiful and belong where I am.
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The secret to my signature It girl energy Surround yourself with people who allow you to be yourself. Take time for yourself when its needed–it allows you to go out in the world knowing you are that girl.
Most memorable runaway show to date The first time I did a show outside the country: Versace spring/summer 2023. The energy, the people and, of course, the make-up.
Go-to fitness regimen A morning walk.
Outside modelling I am taking acting classes as well as learning how to balance personal time with the amount of time a job in fashion requires.
This story originally appeared in the September 2024 issue of Vogue Singapore. Available online and in newsstands.
