Consider us whipped for these formulas. Facial wash cleansers have only always been defined by two types: stripping or non-stripping. Gel, foam, cream, balms, oils you name it. Yet the beauty market—especially the K-beauty one—has been making a case for a new texture variation in our cleansing formulations, and it’s right in line with the trend towards yummy-fying our beauty. Read: they’re asking us to watch them whip.
Distinctive for its cloudy, mochi-like texture, the formulation is highly lauded for its lightweight, cushion-soft feel when it is applied. With its airy, doughy texture that’s got that little bit of stretch and bounce to it, these cleansers feel dense yet gentle on skin, and when applied without water, it even feels like a clean and comforting clay mask.
@james_s_welsh One of my favourite brands wouldn’t work with me, but they’re cleansers are too good to ignore 🤭 @WHIPPED GLOBAL #skincare #koreanskincare ♬ original sound – James Welsh 💜
Whilst how suitable it is for various skin types ultimately boils down to the actual formulation and its ingredients, most whipped textures usually feel easy and non-stripping. It began with a craze for Whipped, the viral South Korean clean beauty brand, with its soft, whipped formulations that are both cruelty-free and vegan, that are both exfoliating and infused with various moisturising ingredients, be it niacinamide, rice bran water or centella asiatica. Arencia and Fully too, are enjoying their moment, with delicious, bouncy formulations that exfoliate without stripping, stretch and lather up into a hydrating wash, and simply feel good.
Below, look to the most exciting face cleansers that have been whipping up a storm.
