In recent years the beauty world has jumped to create products that offer consumers the chance to buy beauty consciously, whether that’s by becoming leaping bunny certified or ensuring materials can be recycled. The latest accreditation to look out for? B Corp (or B Corporation) status.
“B Corps are champions of using business as a force for good,” says a spokesperson for The Body Shop, one of the biggest brands to have recently become B Corp certified. “We’ve joined a rapidly growing number of B Corps committed to driving change in business and society.” B Corp companies use their standing in society to create a positive impact for their employees, communities and the environment, working together across the globe towards a number of goals, including reduced inequality, lower levels of poverty, stronger communities, a healthier environment and creating jobs with purpose. It’s all about creating a world in which companies help improve the environment—both for people and the planet.
Below, five B Corp-certified brands to know and support now.