American luxury jeweller Tiffany & Co. is on a roll. Just this September, it put on a buzzy presentation in its Landmark flagship boutique on Manhattan’s Fifth Avenue to unveil its ‘Blue Book 2023: Out of the Blue’ high jewellery collection. The models were, fittingly, dressed in haute couture by LVMH stablemate Givenchy—very Breakfast at Tiffany’s. And later that month, the brand announced a collaboration with Rimowa on a capsule collection combining the jeweller’s brushed metalwork and the German brand’s famous grooved cases and luggage.
But the biggest new thing to come out of Tiffany & Co. this year is certainly its Lock collection, an exciting entrant in its lineup of fine jewellery. Inspired by a genderless approach to jewellery and padlock designs from the brand’s archives, the Lock line debuted in January with a tightly curated lineup of just one key bangle style in several variations. 18K white, yellow and rose gold; and the added options of half- or full-pavé set diamonds, diamond accents, or plain gold. The most intriguing feature of these Lock pieces is its clasp mechanism, in which one half of the Lock piece lifts and pivots to emulate the swivelling shackle of an actual padlock.
Now, the American brand has released a follow up to the Lock collection, expanding its offerings to include earrings, pendants, rings and a new bangle. The padlock motif is resized for these new styles, and they are all available as before in white, yellow and rose gold, either unadorned or diamond-set in half or full-pavé. There’s also the introduction of mixed metal bangles without diamonds, in white gold and either yellow or rose gold.
The fanciest new design, though, may be a blingy new Lock bangle that breaks out of the brilliant-cut mold and folds in a pavé row of baguette-cut diamonds. It’s a neat geometric trick that gives the full diamond version of the bangle a handsome structure—fabulous on the wrist for all genders.
This new collection is also accompanied by a new ‘Love Locked’ campaign which stars four of the brand’s ambassadors. There are K-pop juggernauts Rosé of Blackpink and Jimin of BTS, powerhouse, Arab pop singer Nancy Ajram, as well as actress Florence Pugh, who makes her campaign debut for Tiffany & Co. as freshly minted ambassadress.
