Like the sum of all the things she loves, Laufey Lín Jónsdóttir has always been unapologetically herself. Better known by her stage moniker Laufey, the Icelandic singer-songwriter and Grammy award-winner has been enjoying somewhat of a banner year. What with her touring various parts of the world (the songstress was just in Singapore last week), ascending major festival stages and of course, the immense reception of her second album Bewitched. It’s easy to understand why, especially when the sentimental songbird has been behind a certain musical renaissance, at least where modern jazz is concerned.
But her music is mere part of her appeal. Ask anyone who’s a Lauver (Laufey’s fans), and they’ll sing tunes of her infectious, undulating spirit. Playful whimsy becomes her. It shows in the way her offbeat music videos play out, how she sheepishly addresses a crowd in front of her, and when she spearheads things like ‘A Very Laufey Day’ or The Laufey Book Club that go a long way in instilling a sense of community in her equally eclectic fans.
And maybe…just maybe, it shines through most every time she hits the stage in a Molly Goddard dress or two. For anyone who’s been loyally following her content on social media, it’s easy to get a whiff of the off-kilter character who’s got her own idiosyncratic style. Brimming with unabashed femininity, it’s not uncommon to see her don uncompromising silhouettes that are the ultimate ode to girlhood—be it Goddard’s recognisable frothy tulle layers or floral-embellished ensembles and tiered gowns from that of Simone Rocha, Rodarte or Bode. Whilst a swinging skirt isn’t often her choice of dress off-stage, Laufey maintains a similar approach in frilly separates and accessories that would scream coquette core. But above all? Her dainty footwear remains sensible and of-the-moment for all occasions, as Laufey often works through her trusty repertoire of Mary Jane flats for various hours of the day.
Below, Vogue Singapore looks at the sartorial codes that define the wardrobe of our September digital cover star, and guides you along as to how you can emulate Laufey’s style and bring forth your own inner songstress.
1 / 22
A definitive love for Goddard
Amid Laufey’s growing roster of stage outfits, one thing stands crystal-clear: Laufey will never say never to a Molly Goddard ensemble. In all of its frothy fantasy, bow detailing and voluminous shapes, it seems there’s nothing quite like the British designer’s clothes that gets her excited.
5 / 22
Parisian chic
Just in time for the swing into the next season, Laufey gives her preppy outfit a cold weather twist—by throwing on a long trench coat over her cardigan and shorts. But it’s her statement accessories that truly deliver the look, with those tinted Miu Miu glasses and the gold tones of her Chanel 22.
10 / 22
Say yes to the dress
On stage, you’d be hard-pressed to find Laufey not in a fabulous dress that twirls and dances with movement. Like this archival Rodarte number she wore to Lollapalooza Brazil or the multitude of sheer, flowery Simone Rocha gowns she’s worn to various performance stages. To top it off? A trusty pair of Mary Janes should do the trick.
13 / 22
Denim duties
Where cool girl sensibilities meet a feminine twist. Be it that cropped Courrèges jacket or denim pants, this effortlessly casual yet chic ensemble is unlike Laufey’s usually hyper-feminine aesthetic. But not to fret, those silver pointy flats let her personality shine on the streets of Italy.
18 / 22
She's just a girl
A bewitched summer? With the bow and its overarching coquette core aesthetic extending its stay amongst the fashion set, Laufey’s effortlessly casual look fits right in. A frilly cute top, a statement headband and some IYKYK sneakers? It’s a match made in heaven.
