For some, the word Kulfi brings to mind a delectable frozen dairy treat. To others, a make-up brand that is garnering buzz within the realm for its masterful formulas and design. Created by beauty veteran, Priyanka Ganjoo, the label is a love letter to her roots, with the products and branding comprising playful nods to South-Asian culture. See: the Mehndi Moment Blush, Lassi Lips Staining Lip Oil, Zari Eyes Eyeshadow, and more. Bearing this in mind, one can’t help but wonder: what else does Ganjoo have up her sleeve when it comes to Kulfi, and what else is in her beauty bag? We sit down with the woman of the hour to get the lowdown, from the body care product she can’t live without to the hair look she’s been dying to try.
My beauty philosophy
Beauty is about how you feel. Follow your intuition, even if it means unlearning what you’ve been told.
My pre- and post- shower essentials
Pre-shower, I love doing a quick oil scalp massage. I use the Fable & Mane HoliRoots Hair Oil or just go with good old coconut oil straight from the kitchen. I find that moisturising is a must after the shower, and I do so with the Ouai Body Crème St Barts.
An underrated beauty product
A kajal. It’s versatile, timeless and rooted in South Asian beauty traditions. One swipe can take you from day to night, cute to sultry.
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Three make-up holy grails
I brush the Kulfi Free the Brow Gel through my brows, dab a little of the Kulfi Main Match Concealer and swipe the Kulfi Lassi Lips Staining Lip Oil for an easy two-minute look that feels effortless but pulled together.
A recent trend I’m obsessed with
Lip tints and stains. They’re versatile, low maintenance and always flattering.
My signature fragrance
Le Labo Thé Noir 29. It feels grounded yet fresh.
A make-up hack you wish you knew about earlier
As someone with dry skin, I used to avoid setting powders because they made my face look flat. The game-changer? Using a hydrating primer. Our Kulfi Double Life Serum Primer does the job. I wear it underneath my make-up to add glow and dimension.
The wellness practice I swear by
I take a walk at 6pm every day to physically disconnect from work. And in the evenings, I romanticise the everyday by pretending I’m a chef while cooking dinner.
A hair look I’ve been dying to try
I’ve been wanting to experiment with hair jewellery. It is such a beautiful part of South Asian culture.
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The body care product that’s essential to my routine
A light, non-greasy body oil applied after I shower and before I towel dry. It hydrates the skin and leaves a subtle glow.
This story appears in Vogue Singapore’s October ‘Kinship’ issue, available online.
