“For AW20, we really wanted to be trailblazers—pushing the limits of creativity and sustainable fashion—by focusing on waste. As a result, the pieces in this collection are crafted from truly amazing materials produced from waste,” said Ann-Sofie Johansson, creative advisor at H&M, of the Swedish fashion brand’s latest Conscious Exclusive collection.
H&M is no stranger to sustainable materials, having launched its Conscious Exclusive line in 2012, the eco-conscious-focused line has made great strides in its efforts to move towards circular production—“closing the loop” in fashion, as they say. The autumn/winter 2020 collection sees a move towards using material made from waste, as Johansson mentioned—it utilises natural fibres processed from food crop waste, sustainably sourced wood pulp, and even uses fibres from previously manufactured garments.
The results are stunning: evening gowns that look as if they were made from much more expensive fabrics have been fashioned from recycled polyester to stunning effect (see: the pale green dress richly textured all over with floral details); gorgeous jacquard pieces that have also been made from recycled polyester; and tops and suits made from a proprietary cellulosic yarn that feels as comfortable on the skin as any organic cotton.
If you can’t wait to get your hands on this sustainably-minded collection, check out the full price list of items below, plan your shopping strategy, and head online on 1 December.
The H&M Conscious Exclusive AW20 will be available exclusively on hm.com from 1 December 2020.
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Textured dress, $399
Material: Recycled polyester
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Maxi Dress, $209
Material: TENCEL Lyocell, polyamide
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Off-shoulder dress, $299
Material: Recycled polyester
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Tulle dress, $349
Material: Recycled polyester
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One shoulder dress, $119
Material: Recycled polyester
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Puff-sleeved dress, $219
Material: Recycled polyester
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Blazer, $209
Material: Agraloop BioFibre, organic cotton, TENCEL Lyocell
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Silk trousers, $159
Material: Eastman Naia Renew cellulosic yarn, silk
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Floral blouse, $119
Material: Eastman Naia Renew cellulosic yarn
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Jacquard trousers, $159
Material: Recycled polyester
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High collar blouse, $109
Material: TENCEL Lyocell, polyamide
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Velvet dress, $159
Material: Recycled polyester
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Cropped Jacket, $159
Material: Eastman Naia Renew cellulosic yarn, silk
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Wrapover top, $159
Material: Eastman Naia Renew cellulosic yarn, silk
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T-Shirt, $59.95
Material: Recycled cotton, Elastane
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Embellished bustier, $159
Material: Recycled polyester, TENCEL Refribra, wool
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Off-Shoulder Top, $209
Material: Recycled polyester, polyamide, metallised fibre
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Mules with socks, $209
Material: Vegea leather, PU, TENCEL Lyocell, recycled polyester
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Chunky necklace, $64.95
Material: Recycled zinc, recycled brass, brass, glass
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Chunky necklace, $94.95
Material: Recycled zinc, brass, glass
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Clip-on earrings, $39.95
Material: Recycled zinc, recycled brass, brass
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Earrings, $49.95
Material: Recycled zinc, recycled brass, brass, glass
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Chained shoe clip, $39.95
Material: Recycled brass, recycled zinc, steel
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Shoe clip, $39.95
Material: Recycled brass, steel
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Earrings, $49.95
Material: Recycled zinc, recycled brass, brass, glass
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Chain, $84.95
Material: Recycled zinc, recycled brass
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Flower choker, $49.95
Material: Recycled zinc, recycled brass, Vegea PU, silk, TENCEL Lyocell
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Sunglasses, $64.95
Material: Polyethylene
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Double-breasted blazer, $219
Material: Recycled polyester, wool, TENCEL Lyocell
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Sharp blazer, $209
Material: Agraloop BioFibre, organic cotton, TENCEL Lyocell
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Jacquard Jacket, $209
Material: Recycled polyester
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Shirt, $109
Material: Agraloop BioFibre, TENCEL Lyocell, organic cotton
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Silk Shirt, $139
Material: TENCEL Lyocell, silk
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Cotton shirt, $94.95
Material: Texloop recycled cotton, organic cotton
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Wool trousers, $159
Material: Recycled polyester, wool, TENCEL Lyocell
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Straight trousers, $139
Material: Agraloop BioFibre, organic cotton, TENCEL Lyocell
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Bowtie, $29.95
Material: Eastman Naia Renew cellulosic yarn, silk
