While it might often be said in jest, there is a degree of truth to the statement that owners slowly begin to resemble their pets—and vice versa. The science of it is that we tend to gravitate towards animals, individuals, or things that appear familiar to us. And in specific cases where they don’t, a transformation period tends to follow where we begin subconsciously altering our dressing and make-up in an attempt to mimic theirs. It is a phenomenon well-evidenced by high-profile celebrity couples, if anything, with the latest slew of unlikely configurations in 2022 merely serving to highlight this further. To be fair, synchronised and/or complementary outfits are hardly a new occurrence. Loosely dubbed couples style, they once harboured embarrassing connotations thanks to the influx of graphic slogan tees, cartoon prints as well as lock and key-themed jewellery that plagued the streets.
It is fortunate that retailers and loved-up folk alike have wised-up in recent years, opting instead for clever coordinates that offer a more subtle showcase of togetherness. In some cases, it is purposeful, as with Kanye West and his penchant for styling his partners. This was even chronicled via reality TV with West’s ex-partner, Kim Kardashian, whereupon he overhauled her entire wardrobe to rid it of over-the-top prints and accessories. His latest beau, Julia Fox, has also been on the receiving end of this treatment; a whirlwind fashion week experience that firmly cemented their couples style.
As Valentine’s Day approaches, it stands to reason that you might be thinking about your upcoming fit to celebrate the holiday—and how to pair it seamlessly with your S.O’s. To help with that and grant a hefty dose of inspiration, Vogue Singapore has curated the best couples style moments in recent years, ranging from red-carpet ready ensembles to casual coordinates. See them all, below.

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Rihanna and A$AP Rocky

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Rihanna and A$AP Rocky

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Rihanna and A$AP Rocky

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Rihanna and A$AP Rocky

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Hailey Baldwin-Bieber and Justin Bieber

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Hailey Baldwin-Bieber and Justin Bieber

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Kourtney Kardashian and Travis Barker

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Kourtney Kardashian and Travis Barker

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Zoë Kravitz and Channing Tatum

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Zoë Kravitz and Channing Tatum

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Megan Fox and Machine Gun Kelly

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Cardi B and Offset

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Cardi B and Offset

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Jennifer Lopez and Ben Affleck

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Jennifer Lopez and Ben Affleck

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Jennifer Lopez and Ben Affleck

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Priyanka Chopra and Nick Jonas

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Hyuna and Hyojong

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Hyuna and Hyojong

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Hyuna and Hyojong

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Dua Lipa and Anwar Hadid

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Dua Lipa and Anwar Hadid

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