So you’ve always been a charms girlie. At one point, you were probably incensed about the insane crowds Pop Mart suddenly drew with the Labubu craze, and even more in disbelief that your kitsch culture was being scrutinised for all to see—as if it was a phenomenon to be studied. Still, you went about your day. It didn’t matter; the charms you owned and adorned your bags—or your person—with were never replicable. There was an art to it.
Like you, some differentiated their charms with wired earpieces, others curated an aesthetic around their favourite K-pop idols. Perhaps you simply hung up other forms of joy: trinkets you found in a market, artful portraits of flowers in resin, eccentric lucky charms…you name it. Then came the beauty industry’s response to being charmed—with brands Fenty Beauty and other K-beauty names having a large part to play in it all. Soon enough, there were lip tints ensnared with keyrings, and cute blush pots (read: Fwee’s Pudding Pot) meant to be easily accessible and decorative at the same time.
@kriziaofficial blushaholics rise ty @NARS Cosmetics #blush #nars #makeup ♬ youll never know – ♱
And with South Korean beauty brands leading the charge, it was only a matter of time before the rest of the industry caught on. Early last year, Dior Beauty released its limited edition Le Baume holder—certainly one for the chic French beauties in the crowd. Louis Vuitton’s reedition of the Takashi Murakami collaboration came with lipstick case bag charm, a delightful spritz of colour to any moment. And towards the tail end of 2025, Nars released a darling blush holder for its signature multi-purpose stick.
And so the charmed life goes on. Here, some of the most lovely beauty charms to cop, from gorgeous lipstick cases to lip and blush products you can keep well within reach with a simple clasp and hook.
