At the turn of the century, we were birthed with some of the most nostalgic beauty moments throughout history. We lived on ultra-glossy lips, pencil thin arches and streaks of vibrant neon hues at times. And it was all underscored by a minimal base; sheer, dewy skin that was slightly sunkissed. It was the precise time then, for one cult beauty icon to enter the fray. Enter: the Armani beauty Luminous Silk Foundation. This bottle of liquid magic changed lives; a silky and lightweight foundation that gave way to an unparalleled, natural radiance whilst evening out skin texture along the way. Since then, it’s proved to be a winning product for many a beauty aficionado, its impact and allure surpassing two decades. But today, 25 years on, we meet it anew.
Liquid magic
The impact of the original formulation is stranger to none. A clear favourite by make-up artists and beauty enthusiasts around the globe, it’s easy to understand why its impact reaches far and wide. Apart from how it naturally enhances one’s beauty without masking it in any way, it is also touted for how it lends its wearer with a long-lasting glow. Powering this flattering finish that lasts for hours on end, is its Liquid Silk Technology that sits at the core of the formulation. Imagine blemishes softly blurred with every dab of the brush, all for a smooth, luminous skin surface that catches light as it hits.
Your skin, first
The question then remains: for a formulation so potent, what more of a facelift could it possibly receive? Armani beauty makes its entry with aplomb, its new formulation enhanced with a blend of hydrating skincare ingredients including glycerin and niacinamide.
And it doesn’t stop there. The reformulated pick also comes on the backs of a magnificent duo of Mediterranean floral extracts: lily for radiance, whilst lupine extract acts as a plumping agent, both working together to achieve improved skin texture and the firm, youthful bounce coveted by many. All in all, the intended effect is one that looks and feels like second skin. With a deeply moisturising curation of ingredients infused into this improved formula, it’s no wonder that this flawless number leaves a weightless, skin-like finish that doesn’t feel heavy on the skin.
Inclusive, on a whole new level
Anyone who’s ever had to be shade matched will know that understanding one’s undertone is just as pertinent. An undertone mismatch, after all, will work against your skin’s natural complexion. With the latest iteration of its Luminous Silk Foundation, the brand is taking strides to adapt its formulation for deeper skin tones, adding a whopping 18 new shades to its belt—and bringing it to a total of 44 shades.
Developed with a novel pigment precision technology, these new formulations have been infused with colour-correcting ultramarine and green pigments; the former perfect for acting against ashiness in deeper skin tones, whilst the latter aids to brighten warmer and more olive undertones. It’s a surefire gateway to a more true-to-skin finish, one that blends seamlessly and appears just as your own complexion would, with a lilting finish around the edges.
So the verdict is clear: the reiterated formulation is coming in at a perfect time—a reflection of a changed zeitgeist with a refreshed approach to beauty standards. With just the right amount of coverage for a natural, radiant finish, and a weightless feel that sits perfectly on one’s own skin. The very epitome of your complexion, but better.
The Armani beauty Luminous Silk Foundation is now available in Singapore at Armani beauty boutiques and Armani beauty counters at Tangs and Isetan Scotts.
